Advertising, Production & Storytelling

projects

Our approach began with developing extensive mood boards and brand language for each vehicle brand. These outlined every aspect of the shoot—from wardrobe and locations to lighting setups and compositional framing. For Jeep, we highlighted outdoor terrains and spontaneous exploration. Dodge's shoot embraced a sleek urban setting to reinforce its youthful edge, while Ram focused on authentic lifestyle moments to express dependability and grit. Each location was secured through permits.

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We produced over 50 versatile images per brand, highlighting product features that would resonate with their audiences. The use of dramatic lighting, dynamic framing, and thematic styling helped tie each image back to the brand’s narrative. By balancing lifestyle photography with product-focused imagery, we created a scalable visual library of assets. The final photos included a strategic mix of lifestyle scenes and isolated product shots—compelling visuals used across Amazon storefronts, social media, and marketing campaigns—ultimately enhancing brand visibility and engagement.

Revving Up Adventure: A Journey

Prep & Tracing

Before painting, the team cleaned and primed the 432 sq. ft. wall, and applied over 12 gallons of primer. Using a projector, we traced the mural’s design onto the surface, marking key elements for accurate proportions to scale.

FILLING THE SHAPES WITH COLOR

With the foundation in place, the team worked collaboratively to block in the main colors.

Homepage Design

The store’s interface was built to be bold and dynamic, using thematic design elements like interactive menus and character animations to engage users. The navigation was structured for ease of use, with collections and categories clearly laid out for fans to quickly find their favorite items.

Inter-changeable Design

Scaleable: A flexible design system that accommodates frequent updates without compromising user experience—modular layouts with customizable content blocks for promotions, collections, and featured items.

Homepage & Banners

The homepage functioned as a hub for discovery, featuring rotating banners for new collections, seasonal promotions, and show-specific highlights. It combined bold visuals with a clean layout to prioritize ease of navigation and content visibility.

Menus & Browsing

The site was designed for an intuitive browsing experience, with streamlined navigation and visually engaging layouts. The design integrated rich media elements, such as dynamic banners and interactive menus, to evoke the cinematic experience associated with HBO.

Homepage

The homepage serves as the heart of the Yellowstone store, featuring a bold hero banner with iconic imagery, dynamic call-to-action buttons, and sections that guide visitors to bestsellers, new arrivals, and fan-favorites.

*A Case Study Note

While the client ultimately selected a traditional approach for the official site, I developed a modern iteration that introduced innovative design elements to elevate the shopping experience. This concept blended brand storytelling with user-centric functionality, offering a fresh perspective on how fans could engage with the show’s merchandise.

PDP & Collection Pages

Simplified path to purchase with intuitive features and navigation.

Quick Previews: Enabled users to view product details without leaving the current page.

Scaleable: A flexible design system that accommodates frequent updates without compromising user experience—modular layouts with customizable content blocks for promotions, collections, and featured items.

Brand Themes & Functionality

Our team focused on lifestyle imagery that captured the unique identity of each brand, helping the storefronts feel less transactional and more emotionally resonant.

For the Jeep storefront, for example, we developed themed collections like Outdoors, Active, and Travel—groupings that not only reflected Jeep’s authentic identity but also helped customers envision the products in real-life settings.

We also prioritized images featuring multiple products in one shot, which served a dual purpose: showcasing the brand and enabling the creation of shoppable banners and cross-sell opportunities.

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A Note —

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