Digital Campaigns & Web Design

projects

We built the online shop around a vibrant and playful design language that mirrored the show's offbeat energy. The design incorporated South Park’s signature wit and chaotic energy, with visual elements like bright color palettes, exaggerated graphics, and interactive layouts that reflected the show. Animated character elements, custom illustrations, and thematic backdrops were used to create a lively and immersive shopping environment, making the experience feel like stepping into the world of South Park.

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We curated an extensive product selection, from apparel to collectibles, featuring graphics that included catchphrases and niche references. Every category and collection was thoughtfully developed to appeal to both long-time fans and newcomers, ensuring the tone remained engaging at all touchpoints.

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Merch drops were often strategically timed to coincide with new episodes or holidays, offering fans fresh, relevant content tied to current episodes or iconic moments from the show. The result was a shop that didn’t just sell products but celebrated the absurdity and brilliance of South Park’s cultural legacy.

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We’re here to do the shopping spree.

Prep & Tracing

Before painting, the team cleaned and primed the 432 sq. ft. wall, and applied over 12 gallons of primer. Using a projector, we traced the mural’s design onto the surface, marking key elements for accurate proportions to scale.

FILLING THE SHAPES WITH COLOR

With the foundation in place, the team worked collaboratively to block in the main colors.

Homepage Design

The store’s interface was built to be bold and dynamic, using thematic design elements like interactive menus and character animations to engage users. The navigation was structured for ease of use, with collections and categories clearly laid out for fans to quickly find their favorite items.

Inter-changeable Design

Scaleable: A flexible design system that accommodates frequent updates without compromising user experience—modular layouts with customizable content blocks for promotions, collections, and featured items.

Homepage & Banners

The homepage functioned as a hub for discovery, featuring rotating banners for new collections, seasonal promotions, and show-specific highlights. It combined bold visuals with a clean layout to prioritize ease of navigation and content visibility.

Menus & Browsing

The site was designed for an intuitive browsing experience, with streamlined navigation and visually engaging layouts. The design integrated rich media elements, such as dynamic banners and interactive menus, to evoke the cinematic experience associated with HBO.

Homepage

The homepage serves as the heart of the Yellowstone store, featuring a bold hero banner with iconic imagery, dynamic call-to-action buttons, and sections that guide visitors to bestsellers, new arrivals, and fan-favorites.

*A Case Study Note

While the client ultimately selected a traditional approach for the official site, I developed a modern iteration that introduced innovative design elements to elevate the shopping experience. This concept blended brand storytelling with user-centric functionality, offering a fresh perspective on how fans could engage with the show’s merchandise.

PDP & Collection Pages

Simplified path to purchase with intuitive features and navigation.

Quick Previews: Enabled users to view product details without leaving the current page.

Scaleable: A flexible design system that accommodates frequent updates without compromising user experience—modular layouts with customizable content blocks for promotions, collections, and featured items.

Brand Themes & Functionality

Our team focused on lifestyle imagery that captured the unique identity of each brand, helping the storefronts feel less transactional and more emotionally resonant.

For the Jeep storefront, for example, we developed themed collections like Outdoors, Active, and Travel—groupings that not only reflected Jeep’s authentic identity but also helped customers envision the products in real-life settings.

We also prioritized images featuring multiple products in one shot, which served a dual purpose: showcasing the brand and enabling the creation of shoppable banners and cross-sell opportunities.

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A Note —

We collaborated on the design of apparel and merchandise, creating items that captured South Park’s humor and iconic visuals. This included graphic tees, hoodies, and collectibles featuring beloved characters and quotable moments. The merchandise was designed to appeal to fans while meeting modern fashion trends.

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